1.The importance of learning about culture1.Understanding foreign cultures is not only important for companies that operate in more than one global area and market internationally. It is just important for organizations at home that employ workers from more than one culture. 2.Understanding culture is also important for individuals who work in the global workplace. 3.the two important reasons for understanding culture are to learn how others make sense of（搞清 .的意思）their environment, and to prevent mistakes and miscommunications.2. 对待差异的态度（Responding to Different Cultures ）：1.hostility (敌对 ) to difference 2.Curiosity about difference 3.Denying difference: Assumptions of superiority(优越 ); Ethnocertrism( 民族中心论 ); Assumptions of universality 4.cooperating with difference3. Minimize and prevent mistakes across cultures:1.Knowledge about one ’ s own culture, with this, knowledge about another culture is easier to learn.2.motivation, the drive to know and to use the knowledge.3.implementing （贯彻） knowledge, and behaving in a way that makes sense in the other culture, the one in which you want to do business.4. culture is the coherent, , shared view of a group of people about life’ s concerns, expressed in symbols and activities, that ranks what is important, furnishes （提供）attitudes about what things are appropriate, and dictates behavior.5.文化三特征 :1Coherent:each culture, past or present, is coherent and complete within itself— an entire view of the universe2.Learned:culture is not something we born with3.The view of a group of people:is shared by a society.三功能： 1.Ranks what is important: teaches values or priorities.2.Furnishes Attitudes:attitudes are based on beliefs as well as on values...
