商业网站运营操作指导手册商业网站运营操作指导手册一、基本条件设置...................................................................................................................................11.1岗位设置.......................................................................................................................................11.2人员培训.......................................................................................................................................21.3资源投入.......................................................................................................................................21.4经营目标.......................................................................................................................................2二、市场分析与目标客户.......................................................................................................................42.1市场分析.......................................................................................................................................42.2市场定位.......................................................................................................................................42.3用户分析.......................................................................................................................................62.4产品定位.....................................................................................................................................112.5客户需求分析.............................................................................................................................11三、市场营销策略.................................................................................................................................123.1经营原则.....................................................................................................................................123.2赢利模式.....................................................................................................................................143.3经营策略.....................................................................................................................................16四、宣传与推广.....................................................................................................................................164.1总体宣传策略.............................................................................................................................164.2宣传推广目标与对象.................................................................................................................174.3宣传与推广方式选择.................................................................................................................184.4宣传与推广的实施步骤.............................................................................................................231商业网站运营操作指导手册一、基本条件设置1.1岗位设置序号岗位名称人数（人）职责1运营经理1负责全面工作2网站编辑1-2信息采编/录入3技术支持1-2网站技术支持/美工设计/程序开发4业务员3人以上业务开发/市场推广1.2人员培训1．XX网项目概述2．XX网技术平台介绍3．网络营销基础知识4．XX网内容介绍5．XX网产品结构说明6．OA、电子邮局、RTX介绍7．XX网客服体系介绍8．XX网商务体系介绍9．XX网渠道管理介绍10．营销推广技巧...
