度假酒店行销策划（参考）方案旅游景区度假酒店营销策划方案1度假酒店行销策划（参考）方案目 录前言 ......................................................................................................................................................................6第一部分 市场篇..................................................................................................................................................7一．本案与区域对比分析 ............................................................................................. 错误!未定义书签。第二部分 产品篇..................................................................................................................................................7一．产品定位 ........................................................................................................................................................81．定位前的思考...........................................................................................................................................81）市场方面............................................................................................................................................................................................. 102）地块方面............................................................................................................................................................................................. 103）产品方面..............................................................................................................................................................................................112．定位思路................................................................................................................................................. 113．定位策略.................................................................................................................................................134．定位表述............
