企业战略管理——哇哈哈战略管理

- 1 - 企业战略管理 ——娃哈哈集团多元化战略 目 录 1.公司的发展历程 .......................................................................................................................................... 1 2.企业愿景，使命和战略目标 ...................................................................................................................... 2 2.1 我们是谁？ ............................................................................................................................................... 2 2.2 我们去向何方？ ....................................................................................................................................... 3 2.3 我们怎样到达那儿？ ............................................................................................................................... 3 2.4 目标 ........................................................................................................................................................... 3 3.外部环境分析 .............................................................................................................................................. 4 3.1PEST 分析 .................................................................................................................................................. 4 3.1.1 政治因素--------------------------------------------------------------------------------------------------------------4 3.1.2 经济因素--------------------------------------------------------------------------------------------------------------4 3.1.3 社会因素--------------------------------------------------------------------------------------------------------------5 3.1.4 技术因素--------------------------------------------------------------------------------------------------------------5 3.2 行业竞争结构分析——五力竞争力量分析 .............................................................................................