精品文档---下载后可任意编辑B2C 电子商务网站顾客价值模型讨论——以卓越亚马逊为例的开题报告【摘 要】随着互联网技术的进展和普及，电子商务已成为社会经济进展的重要组成部分。B2C 电子商务作为其中具有代表性的模式之一，不断地吸引着越来越多的消费者。如何提高消费者的满意度，增强消费者的忠诚度，已成为 B2C 电子商务网站增强市场竞争力的重要手段之一。通过讨论顾客价值模型，可以更好地理解消费者的需求和行为，加强企业与消费者之间的联系，提高企业的竞争力和价值。本文以卓越亚马逊为例，通过文献资料法和实证讨论法，探究 B2C电子商务网站顾客价值模型的讨论。首先，探讨了顾客价值模型的讨论意义和国内外讨论现状。然后，通过深化分析卓越亚马逊的经营模式和顾客价值制造机制，揭示了卓越亚马逊所具有的顾客价值优势。最后，通过对卓越亚马逊的客户满意度、忠诚度和重购行为进行实证讨论，阐明了卓越亚马逊如何通过顾客价值模型实现持续的创新和提高企业的市场竞争力。【关键词】B2C 电子商务；顾客价值；顾客满意度；顾客忠诚度；重购行为【Abstract】With the development and popularization of Internet technology, e-commerce has become an important part of social and economic development. B2C e-commerce, as one of the representative models, constantly attracts more and more consumers. How to improve consumer satisfaction and enhance consumer loyalty has become one of the important means for B2C e-commerce websites to enhance market competitiveness. By studying the customer value model, we can better understand the needs and behaviors of consumers, strengthen the relationship between enterprises and consumers, and improve the competitiveness and value of enterprises.Taking Amazon as an example, this paper explores the research on the customer value model of B2C e-commerce websites through literature review and empirical research. Firstly, the research significance and domestic and foreign 精品文档---下载后可任意编辑research status of the customer value model are discussed. Then, through in-depth analysis of Amazon's business model and customer value creation mechanism, the customer value advantages of Amazon are revealed. Finally, through empirical research on Amazon's customer satisfaction, loyalty, and repurchase behavior, this paper clarifies how Amazon achieves continuous innovation and improves the competitiveness of enterprises through the customer value model.【Key Words】B2C e-commerce; customer value; customer satisfaction; customer loyalty; repurchase behavior
