营销计划 戴尔营销计划- 第 2 页 共 14 页 目录 1 执行概要 ................................................................................ 3 2 情景分析 ................................................................................ 4 2.1 市场小结 ....................................................................................................................... 4 2.1.1 市场需求 ........................................................................................................... 5 2.1.2 市场趋势 ........................................................................................................... 5 2.1.3 市场增长 ........................................................................................................... 6 2.2 SWOT 分析 .................................................................................................................. 6 2.2.1 优势Strength .................................................................................................... 6 2.2.2 劣势Weakness .................................................................................................. 7 2.2.3 机会Opportu nity .............................................................................................. 7 2.2.4 威胁Threaten .................................................................................................... 7 2.3 竞争 ............................................................................................................................... 8 2.4 产品提供 ....................................................................................................................... 8 2.5 成功的关键 ................................................................................................................... 9 2.6 关键问题 ....................................................................................................................... 9 3 营销战略 ................
