农产品网络营销营销策略对策 摘 要 由于世界科学技术以十分惊人的速度进展，在这种趋势的推动下网络应用开始快速进展，信息的传递使消费者能够更快地掌握消费信息，在网络平台上企业和消费者进行沟通接触跨越了时间地域的限制； 企业也可以通过网络平台为消费者提供及时、精准、全面的服务。与此同时在网络上进行购物的趋势呈现加速提升，在网络营销迅速进展的大环境下我国的农业充分利用网络营销的进展，进而传统农业的进展开始转变。 本文讨论的主题为农产品网络营销策略。本文第一章节是在什么样的大环境下来进行选题、选题的意义何在、国内外与农产品网络营销相关的讨论综述、论文的讨论思路方法、主要创新点。第二章节是是一些必要专业知识和文献综述的基础理论。第三章节则对我国农产品网络营销的现状以及营销模式进行了介绍。第四章节对我国农产品网络营销存在的不足进行解剖分析。第五章节提出了农产品网络营销的策略建议与对策。第六章节为本文结论。 关键词：农产品，网络营销，营销策略，对策 Abstract As the world ＇ s science and technology develops at an alarming speed, network applications begin to develop rapidly under the impetus of this trend. The transmit of messages makes consumers to capture consumption messages more faster. On the net platform, the communication between enterprises and consumers transcends the limitation of time and can also give consumers services of accurate and comprehensive on time through the net platform. Meanwhile,the trend of online shopping is speeding. In the rapid development of online marketing circumstances, China ＇s agriculture makes full use of the development of online marketing, and then the development of traditional agriculture begins to change. The motif of this thesis is the marketing tactics of agricultural first section of this thesis is under what kind of circumstances to choose the subject, the meaning of the subject, inland and alien study review related to the net marketing of agricultural products, with what ideas ...
