经管创业计划书 创 业 计 划 书 项目名称： 负责人： 团队成员： 电话： 目录 一、企业简介 ....................................................................................(4) 项目名称 ...............................................................................(4) 项目背景 ...............................................................................(4) 项目简介 ...............................................................................(4) 经营范围 ...............................................................................(4) 企业特色.......... . ..................................................................(5) 二、团队简介 .....................................................................................(6) 负责人简介 ...........................................................................(6) 团队人员简介 ......................................................................(7) 三、市场分析 .....................................................................................(9) 目标市场 ...............................................................................(9) 竞争对手分析 ......................................................................(9) 宏观环境 ..............................................................................(10) 四、SWOT分析 ...................................................................................(11) 优势(S)..................................................................................(11) 劣势(W)................................................................................(11) 机会(O).................................................................................(12) 威胁(T)..................................................................................(12) 五、营销策略 ....................................................................................(12) 营销分析 ..............................................................................(1...
