顾客网络购买行为分析摘 要网络购物作为一种新型消费模式在 2010 年如雨后春笋般出现，迅速在全球引起消费热潮，国内在半年时间里形成了“千团大战”的局面，但是网络购物在国内外发展还是相对不稳定，经营不够规范。通过本文的研究，能够为用户行为研究和网络购物分析提供理论支持；提高用户在网购购物中的主动权和议价能力，更好消费；网购网站能够更深入地了解用户心理，提高服务、商品和网站质量，更好地良性运营，同时增加经济收益，在激烈的竞争中提高自身核心竞争力，进一步推测未来网络购物的发展前景。本文首先分析了网络购物的行为特点，第二部分就网购消费者消费行为进行了分析，重点介绍了网购消费者行为的影响因素，第三部分从国家法律层面、消费者权益、网络技术、厂家四方面分析了现阶段影响我国网上零售业发展的因素，第四部分针对出现的问题，提出了相应的解决措施和建议，以期对我国网络零售业的发展有一定的理论和现实指导意义。关键词：网购；消费者行为；发展；策略Customer network purchase behavior analysisABSTRACTOnline shopping as a new consumption pattern sprang up in 2010, rapidly in the global consumption boom, domestic in half a year has formed the situation in which "thousand regiment war", but the network shopping development both at home and abroad is still relatively unstable, operation specification. Through the study of this article, to provide theoretical support user behavior research and the analysis of the network shopping; To improve users in online shopping in the initiative and bargaining power, better consumption; E-commerce websites to a deeper understanding of the user psychology, improve the quality of service, product and website, better benign operation, increase the economic benefits at the same time, in the fierce competition to improve their core competitiveness, and further speculated that the future prospects of the development of online shopping.This article first analyzes the behavior characteristics of the network shopping, the second...
