浅析新媒体时代微博广告的互动营销策略摘 要：在微博的发展中，微博广告也渐渐发展起来了，各大企业纷纷利用微博这种新兴的平台来发布自己的广告信息，而在微博广告的发展中互动营销是发展最快的营销方式。本文以研究微博互动广告的主要内容与发展目标。随着互联网的发展，微博已经融入到人们生活的方方面面，成为当前互联网上增长较快的新媒体。本文主要是从微博广告的角度来研究互动营销的发展，以杜蕾斯的微博营销为例，首先阐述了微博广告的概念及特征，然后分析了微博广告中互动营销的特点，提出了微博广告互动营销中的问题和发展对策，最后分析微博互动广告舆论对社会的影响，提出对微博互动广告的警醒。关键词：新媒体时代，微博广告，互动营销，策略Analysis on interactive marketing strategy of microblog advertisement in new media eraAbstract:In the development of micro - blog, micro-blog advertising is also gradually developed, the major enterprises have to use micro-blog this emerging platform to publish their own advertising information, and interactive marketing is the fastest growing way in the development of micro-blog advertising. This paper aims to study the main content and development goal of micro-blog interactive advertising. With the development of the internet, micro-blog has been integrated into all aspects of people's lives, and has become a fast-growing new media on the internet. This paper mainly from the perspective of micro-blog advertising to study the development of interactive marketing, taking durex's micro-blog marketing as an example, first expounds the concept and characteristics of micro-blog advertising, and then analyzes the characteristics of interactive marketing in micro-blog advertising, puts forward the problems and development countermeasures in micro-blog advertising interactive marketing, and finally analyzes the impact of micro-blog interactive advertising public opinion on society, and puts forward the al...
