McKinsey1st Round:1) We are back in the 80s, and Daewoo wants to enter the Italian market
They approach you and say that they want to sell 100,000 cars after one year
What do you tell them
Its own productivity and the Capacity of the local market2) A steel producing company wants to cut costs
It currently operates 2 large mills at 75% capacity and four small ones at 100% capacity
It is experiencing profitability issues
What action would you recommend it takes
Compare the Cost/Profit index--- Fixed Cost---Operating Cost--- 3) Our client is a retail brokerage
We have seen our customer base decline over the past 18 months
Why this happening is and what can we do about it
Why--- Market Change(New Suppliers, New Policies, New Products immerge)Competitors(New One/ Old one grew fast)Inside