物流客户管理研究VIP专享

摘要物流客户管理是在客户需求的拉动下，为使物流竞争力最强而借助信息技术和管理技术,将物流业务伙伴的业务流程相互集成，从而实现产品设计、原材料采购、产品制造、仓储配送、分销与零售集成化,并进行优化管理,进而实现客户价值最大化的管理模式。从第三方物流企业进展的现实情况来看，由于同行业间的技术水平差距不是很大，要提高竞争力，除了继续改善设备及技术条件外，加强客户关系管理是一种必定选择。本文分析了第三方物流企业的客户特点,并在此基础上提出加强客户关系管理的一些建议。关键词:第三方物流 ;客户关系管理Abstract Logistics customer management is the customer demand for the incomes to make logistics competitiveness by the strongest and information technology and management technology， the logistics business partners of business process， so as to realize the integrated product design, raw material purchase， manufacture， storage and distribution and retail integration， and optimize management， so as to realize the customer value maximization of management。 From the third party logistics enterprise development of the reality situation, because the technology level disparity between industry is not very big, to enhance its competitiveness， in addition to continue to improve the equipment and technology conditions outside， strengthen customer relationship management is an inevitable choice. This paper analyzes the third party logistics enterprise customer characteristics， and on this basis， puts forward some Suggestions of customer relationship management。Keywords： Third Party Logistics ;ustomer Relationship Management物流客户管理讨论一 客户关系管理（CRM）的起源及进展最早进展客户关系管理的国家是美国，在 1980 年初便有所谓的“接触管理”(Contact Management)，即专门收集客户与公司联系的所有信息;1985 年，巴巴拉•本德•杰克逊提出了关系营销的概念，使人们对市场营销理论的讨论又迈上了一个新的台阶;到 1990 年则演变成包括电话服务中心支持资料分析的客...