从目标受众定位及传播效果解读美剧——以《权力的游戏》为例摘要根据乔治·R·R·马丁的史诗奇幻巨作《冰与火之歌》系列改编的电视剧《权力的游戏》自开播以来就引起社会的热议，并引起了全球范围内的奇幻潮流，新趋势下的潮流方向对我国的影视剧的指导作用和进军国际影视市场的目标方向就显得尤为重要。本文通过对电视剧的认真解读，深入了解该剧的魅力，依据文献研究法试图分析该剧的目标受众定位，热播原因以及传播效果。本文对《权力与游戏》的剧情和人物进行了分析，大体确定了该剧的目标受众，通过对比国内影视剧现状，了解国外影视剧的优缺点，分析美国影视剧的传播模式，取其精华去其糟粕发扬本国有民族特色的影视剧，增强影视剧的质量，将中国的影视剧推向国际，增强文化软实力，保护本土文化促进全球一体化，并为世界文化的繁荣添砖添瓦。关键词：《权力的游戏》;受众定位;传播效果;热播AbstractAccording to George · R · R · Martin's epic fantasy masterpiece "A Song of Ice and Fire" series adaptation of the TV series "Game of Thrones" Since its launch on the hot topic of society, and caused a worldwide trend of fantasy, new under the direction of the trend trend is particularly important for China's film and television drama and guidance target direction to enter the international film market. Through careful interpretation of TV, in-depth understanding of the charm of the play, based on literature research attempts to analyze the play of locating the target audience, the hit causes, and dissemination of results. In this paper, "power game" storyline and characters were analyzed to determine the general play of the target audience, by comparing the status of the domestic film and television drama, to understand the advantages and disadvantages of foreign TV drama, analysis and dissemination of model American film and television drama, its essence To its dross to carry forward the national characteristics of the film and television drama, enhance th...
