本科论文摘 要会展业具有巨大的产业带动效应，本文以会展目的地——重庆为例，以展会的参展观众和参展商为调研对象，通过 SPSS 分析软件，对重庆会展目的地吸引力各因素现状进行分析探讨。本文在文献回顾的基础上，提出了影响重庆会展目的地吸引力的因素，包括城市环境气候条件，交通、娱乐、食宿、购物等配套服务设施，费用成本因素，旅游吸引力因素和会务服务吸引力因素。最后得出本文结论：费用成本因素是最能影响重庆会展目的地吸引力的程度，然后在旅游条件因素上，对观众的吸引力程度强于对参展商的吸引力程度。而在会务服务条件因素下，对参展商的吸引力程度强于对观众的吸引力程度。配套服务设施对于二者的吸引力程度比较适中。然后针对结论，尝试性地提出了一些建议，希望能进一步提升重庆会展目的地吸引力,推动重庆会展业的发展。关键词：会展业，会展目的地，吸引力，重庆本科论文AbstractThe exhibition industry has a huge industrial driving effect. This paper takes the exhibition destination Chongqing as an example, takes the exhibition visitors and exhibitors as the research objects, and analyzes the current situation of various factors of attraction of Chongqing Exhibition destination through SPSS analysis software.On the basis of literature review, this paper puts forward the factors that affect the attraction of Chongqing convention and Exhibition destination, including urban environment and climate conditions, transportation, entertainment, accommodation, shopping and other supporting service facilities, cost factors, tourism attraction factors and conference service attraction factors. Finally, the conclusion of this paper is that the cost factor is the most influential factor on the attraction of Chongqing convention and Exhibition destination, and then in terms of tourism conditions, the attraction of visitors is stronger than that of exhibitors. Under the condition of conference service, the attraction to exhibitors is stronger than that to visitors. The a...
