新零售模式下企业物流管理模式分析和优化探讨 Analysis and Optimization of Enterprise Logistics Management Mode under New Retail Mode AbstractWith the popularization of network information technology application and the development of electronic commerce and the evolution of modern retailing, the new retail mode has gradually become the mainstream retail format of the society, which makes the society put forward more and more requirements for logistics distribution. This paper first combs the concept of new retail, and then leads to several models of logistics management of enterprises under the new retail mode according to the characteristics of new retail. Secondly, this paper explores and studies the logistics management mode of large new retail enterprises, analyzes its existing problems, and puts forward the corresponding logistics management strategic transformation basis and strategic transformation countermeasures. Thirdly, from five aspects of logistics management, such as inventory scale, inventory management strategy, supply and distribution mode, distribution center location and terminal distribution service, there are three different levels of logistics countermeasures, which are analyzed in detail. Finally, the content of the full text and the conclusions of the study are summarized, and the shortcomings in the text, the direction to be 1further studied continues to be prospected.Key words: New retail model; Logistics management; Strategic transformation strategy; Logistics distribution mode2目录第一章 绪论...............................................11.1 研究背景...........................................11.2 研究意义...........................................11.3 研究现状...........................................21.4 论文的主要内容与研究方法...
