本科论文摘 要近几年，我国经济发生了转型、利率化市场也逐渐成熟、网络技术也得到了快速的普及与发展，在这种情况下，我国传统银行中有较多的问题不断浮现，比如资产负债现象严重、存贷利差明显缩小、不良资产率升高等，这些问题导致很多商业银行不得不进行转型与升级来维持运行。同时，随着互联网金融公司的出现、发展、变强，对传统银行造成的打击是非常严重的，另外，随着网民、网上银行、手机银行的出现与发展，为直销银行的诞生创造了条件。国外直销银行发展较早，他们成熟的经验可以为我国直销银行发展提供一定的有用信息，直销银行是顺应时代发展的产物，在未来一定可以为我国银行发展带来新的希望。本次研究主要将民生直销银行作为研究的对象对我国直销银行发展情况进行了简单的分析。本次研究主要对我国直销银行中存在的问题进行了分析，并找到了解决方法。关键词：直销银行，民生直销银行，问题，发展，研究本科论文AbstractIn recent years, China's economy has undergone a transformation, the interest-rate market has gradually matured, and network technology has also been rapidly popularized and developed. Under this circumstance, many problems in China's traditional banks continue to emerge, such as asset-liability Severe, deposit and loan spreads have narrowed significantly, and the rate of non-performing assets has risen. These problems have led many commercial banks to restructure and upgrade to maintain operations. At the same time, with the emergence, development, and strengthening of Internet finance companies, the blow to traditional banks is very serious. In addition, with the emergence and development of Internet users, online banking, and mobile banking, it has created conditions for the birth of direct banking. . Foreign direct selling banks have developed early, and their mature experience can provide some useful information for the development of direct selling banks in China. Direct selling banks are products that conform to the development of the times...
