本科论文摘 要近年来，互联网技术的日益成熟，网络媒体的横空出世，使得产品的营销方式也出现了前所未有的改变。在这场变化中，比较突出的就是网络直播营销的出现，这种营销方式，颠覆了以前复杂的线下营销，把信息推广的层面搬到了网络上，形成了具有特色的先进营销模式，虽说这种营销方式从出现到现在，不过短短几年的时间，却发展迅速，展现出了蓬勃的活力，受到大众的推崇。网络直播营销的横空出世，无疑是市场交易的强大助推器，给我们的生活带来了不少的便利。社会的进步需要推陈出新，容纳新生事物，但是，凡事都有对立面，对任何东西都应该客观分析，网络直播营销虽然也在发展中不断完善自己的机制，却依旧存在着不少的问题，积极面对缺憾，及时止损，网络直播营销才能长远的美好下去，带给人们更多的便利。因此，本文通过研究网络直播的营销策略来展开深度的分析。【关键词】网络直播，直播营销，营销策略 本科论文 AbstractIn recent years, with the increasingly mature Internet technology and the emergence of network media, the marketing methods of products have also undergone unprecedented changes. More prominent is the emergence of network broadcast marketing, the marketing method, complex overturned before offline marketing, moved to the Internet to promote the information level, form the distinctive advanced marketing pattern, although this kind of marketing way from there to the present, but just a few short years time, but development is rapid, showed vigorous vitality, by the public. The sudden emergence of network broadcast marketing is undoubtedly a powerful booster of market transactions, bringing a lot of convenience to our lives. The progress of the society requires innovation, for new things, however, there are the opposite, for any things should be objective analysis, live online marketing although also in developing constantly improve their own mechanisms, there are still many problems, actively face defects, timely stop, live online marketing to long-...
