陶瓷产业国际竞争力

摘 要德化县于2015年获得 “世界陶瓷之都”的称号， 2019年上半年116 家陶瓷业企业累计完成工业产值108.26 亿元，增长11.6% ，占全县规模以上工业产值比重为69.6% 。80%的陶瓷产品销往欧美市场。世界市场的变化和德化县陶瓷产业内部机制暴露出与市场需求不相符合的矛盾，外部环境和内部产生的问题阻碍了德化陶瓷产业国际竞争力的发展。德化陶瓷产业的国际竞争力如何？怎么样增强德化陶瓷产业的国际竞争力？这是值得深究的问题。本文利用波特钻石模型对其进行分析，了解德化陶瓷产业的国际竞争力，根据分析的原因提出可行的方案提升国际竞争力。关 键 词 ：德化县；陶瓷产业；国际竞争力；问题；思路AbstractDehua County won the title of "the world ceramic capital" in 2015. In the first half of 2019, 116 ceramic enterprises completed an industrial output value of 10.826 billion yuan, an increase of 11.6%, accounting for 69.6% of the industrial output value above the scale of the county. 80% of ceramic products are sold to European and American markets. The change of the world market and the internal mechanism of the ceramic industry in Dehua County reveal the contradiction that does not conform to the market demand. The external environment and internal problems hinder the development of the international competitiveness of the ceramic industry in Dehua County. What is the international competitiveness of Dehua Ceramic Industry? How to enhance the international competitiveness of Dehua Ceramic Industry? This is a question worthy of further study. In this paper, Porter diamond model is used to analyze it, understand the international competitiveness of Dehua Ceramic Industry, and put forward feasible solutions to enhance the international competitiveness according to the analysis reasons.Key words：Dehua county. Ceramic industry; International competitiveness; Problems; Train of thought目 录1 引言················...