I智能手机市场营销策略的研究内 容 摘 要随着时代的发展，科技技术越发先进，智能手机自 2007 年由苹果公司推出以来，智能手机的出现让人们更加便携，成为了人们不可或缺的生活用品，所以在市场份额不断扩大的同时，智能手机企业如春笋般萌生，竞争也逐渐增大，更是因零售业与销售渠道的变化让一些手机企业市场份额不断缩小，时代的进步与发展让企业产品的更新换代，当下 5G 时代来临，而市场营销策略上也应该有所改变。因此，在其背景下，作者选择对手机制造企业的营销策略进行研究和分析，并以华为品牌、小米品牌、vivo 品牌为研究对象对其数据进行分析，探索发现其优势，并且加以推广。关键字：中国和全球手机市场；5G 时代 ；国产手机品牌；市场营销策略IIExploration and Experience of Developing International Market for Small and Medium-Sized Smart Phone Marketing StrategiesAbstractWith the development of the times, technology has become more and more advanced. Since the introduction of smart phones by Apple in 2007, the emergence of smart phones has made people more portable and become an indispensable daily necessities. Therefore, while the market share continues to expand, Smartphone companies have sprung up and competition is gradually increasing. It is because changes in the retail industry and sales channels have caused some mobile phone companies to shrink their market share. The progress and development of the times have brought about the replacement of enterprise products. Now the 5G era is coming. The marketing strategy should also change.Therefore, under its background, the author chose to study and analyze the marketing strategies of mobile phone manufacturing companies, and analyzed the data with Huawei brand, Xiaomi brand and vivo brand as the research objects, explored and found their advantages, and promoted them.Key words:China Mobile Phone Market；5G Age；Domestic mobile phone brands；Marketing strategy目 录内 容 摘...
