中国大型实景演出的发展策略分析摘 要在消费视域下的知识经济时代，文化产业的发展受到了世界各国的空前重视。随着中国国民经济持续、健康、稳定的发展，综合国力的提高，人民收入增多，闲暇时间的增加，精神文化生活的需求增加，作为“朝阳产业”的旅游产业正在迅速蓬勃壮大。中华民族是一个历史悠久又充满智慧的民族，孕育和积累了极为丰富的历史文化资源。近年来，国内旅游产业的快速发展和持续升温，为了保证旅游景区的可持续发展，旅游产品和服务供给的内容逐步丰富和完善，激发了演艺业和旅游业的良性互动和有机结合，产生了一项独特的文化产业项目——中国大型山水实景演出。中国大型三水实景演出起源于“景观歌剧”，在 2003 年张艺谋《印象·刘三姐》首演成功的同时诞生。自手部大型山水实景演出推向市场以来，获得了巨大的经济效益和较好的社会效益，而且给文化产业的创新带来了新的思路。本文主要以张艺谋的“印象”系列和梅帅元为代表的大型山水实景演出为例，实践与理论相结合，分析中国大型实景演出的发展现状、问题及解决方法。…………关键词：中国大型山水实景演出；管理结构；文化产业ABSTRACTIn the knowledge economy, as the consumer domain, the development of cultural industry has been unprecedented attention around the world. As China's 1economy sustained, healthy and stable development, enhance the comprehensive national strength, people's income increases, demand increases leisure time increases, spiritual and cultural life, as a "sunrise industry" thriving tourism industry is rapidly expanding. The Chinese nation is a long history and full of intelligent people, bred and has accumulated very rich historical and cultural resources. In recent years, the rapid development of the domestic tourism industry continues to heat up and, in order to ensure the sustainable development of tourist attractions, tourism products and services supplied content gradually enrich and improve, stimulate positive interaction and combine the entertainment and tourism industries, resulting in a a unique cultural projec...
