1我国对外贸易中品牌营销的现状与策略研究【摘要】随着世界经济的迅速发展，国际贸易竞争日益激烈，品牌国际化潮流成为世界各国之间贸易竞争的主流，各国对本土品牌的国际化发展越来越重视。改革开放以来，我国对外贸易经济飞速发展，更多的中国企业逐渐走出国门，参与国际竞争。同时我们也认识到，品牌营销意识较为薄弱，品牌竞争力不足，在国际贸易中仍处于不利地位，衍生出对我国对外贸易品牌营销现状及策略研究的需要。在分析学习了我国许多学者在对外贸易中品牌营销研究的文献和资料后，对论文的框架结构有了深入的认识，本文先着重分析我国对外贸易中品牌营销的现状，进而深入研究近年来我国对外贸易中品牌营销的现状，分析其中暴露出的问题，从问题中寻求相应的解决对策。【关键词】对外贸易；品牌营销；发展状况；策略研究 2The Status Quo and Strategies of Brand Marketing in Foreign Trade in ChinaAbstract: With the rapid development of the world economy and increasingly fierce competition in international trade, the trend of brand internationalization has become the mainstream of trade competition among countries in the world, and countries are paying more and more attention to the internationalization of local brands. Since the reform and opening up, China's foreign trade economy has developed rapidly and more Chinese companies have gradually gone abroad to participate in international competition. At the same time, we also realized that brand marketing awareness is weak, brand competitiveness is insufficient, and it is still in a disadvantageous position in international trade. This has led to the need for research on the status quo and strategy of China's foreign trade brand marketing. After analyzing and studying the literature and data of many Chinese scholars in the research of brand marketing in foreign trade, we have a deep understanding of the framework of the paper. This article first analyzes the status quo of the brand marketing ...
