i 广东东软学院本科毕业论文 摘 要论文从理论上对商标与商标显著性的含义和功能、显著性的划分与认定以及对商标显著性意义的讨论进行深入的研究。根据商标显著性的不同特性来了解商标显著性和理清商标的显著性存在的必要，以及分析讨论商标显著性对商标保护的意义。商标要充分发挥其区分来源作用的前提核心要件是其显著性,这也是实现其价值的基础。作为商标保护的“灵魂”和商标法正常运行的“枢纽”，商标的显著性一直以来都受到理论和实务界的特别关注。论文的第一部分关于商标，包括商标的定义与功能、强商标与弱商标的划分；第二部分关于商标的显著性，包括什么是商标的显著性、商标显著性的法律内涵、固有显著性和获得显著性，以及如何判断一个商标是否具备显著性；第三部分是关于商标显著性对于商标保护的意义；最后一个部分是关于论文的结论。关键词：商标；价值；显著性 题目： The Soul of Trademark——Distinctiveness of Trademark商标的显著性为何是商标的灵魂所在ii 广东东软学院本科毕业论文ABSTRACTTheoretically, research has been put into the meaning and function of trademark and the distinctiveness of trademark. Meanwhile, it is going to discuss the significance of the distinctiveness. On the basis of the different characteristics of the distinctiveness, this paper can be conducive to understand the distinctiveness of trademark for readers and make readers cognize that the distinctiveness of trademark is existing necessarily, then I would like to analyze that the trademark protection which is based on the distinctiveness. As the "soul" of trademark protection and the "hub" of the normal operation of trademark law, the distinctiveness of trademarks has always received special attention from the theoretical and practical scene. The first part of the paper is about trademarks, including the definition and function of trademark, the division of strong and weak trademark; the second part is about the distinctiveness of trademark, including what is the distinctiveness, th...
