摘要浅谈我国旅游酒店的营销策略摘 要 随着经济的发展,以旅游为龙头的服务经济发展迅速,旅游酒店作为服务业中的一个传统而又富有活力的产业得到了空前发展。但在空前的繁荣中,市场竞争也异常激烈,使得一些酒店的经营面临困境。旅游酒店营销策略传统等竞争劣势逐渐显现出来。如何将传统营销理论有效应用于当今饭店服务的实践中,实施顾客关系营销策略,使服务更具个性化,使接待更富人情味应是饭店在新形势下营悄的中心策略。本文通过对旅游酒店现状的分析，找到旅游酒店在营销过程中存在着经营者营销理念不成熟、品牌建设滞后、营销模式传统、营销网络体系不完善等四个方面的问题，并给出转变经营者的营销理念 、 加强旅 游酒店的品牌建设、旅游酒店营销策略 等 三个方面给出相应的解决对策。关键词：旅游酒店 营销 策略1AbstractAbstractWith the development of economy, the tourism as the leader of the service the rapid economic development, tourism hotel in the service as a traditional and full of vitality of the industry got unprecedented development. But in an unprecedented prosperity, the market competition is fierce, make some hotel management in trouble. Tourism hotel marketing strategies such as traditional competitive disadvantage appeared gradually. How will the traditional marketing theory in the hotel service effective application of practice, implementation of customer relationship marketing strategy, make more personalized service, to accommodate more rich human should be hotel in the new situation, the center of the camp sad strategy. In the marketing process, the analysis of the status quo of tourism hotel, find tourist hotel there is the immaturity of the marketing concept of the operators, brand building lag, the tradition of marketing model, the four aspects of the marketing network system is imperfect, and gives to change their managementby the marketing concept of brand building to strengthen the tourist hotel, tourist hotel marketi...
