浅析网络时代分销渠道的有效管理与创新策略目录摘要...............................................................................................................................................................IIIAbstract.........................................................................................................................................................IV引 言................................................................................................................................................................11 分销渠道的基本理论..................................................................................................................................21.1 分销渠道的涵义...............................................................................................................................21.2 分销渠道的职能...............................................................................................................................21.3 分销渠道的作用...............................................................................................................................32 网络环境下分销渠道设计..........................................................................................................................42.1 改变分销渠道的结构.......................................................................................................................42.1.1 增加分销渠道........................................................................................................................42.1.2 实现双赢局面........................................................................................................................42.1.3 实现精细化营销....................................................................................................................42.2 网络环境下分销渠道设计的限制因素...........................................................................................52.2.1 目标消费者的愿望......
