吉祥物中隐含的文化意蕴——以鸳鸯为例吉祥物中隐含的文化意蕴——以鸳鸯为例摘 要 吉祥物是吉祥文化中最不可或缺的部分，虽经过历朝历代的变迁，但它依然在当今社会扮仍然演着重要的角色。而鸳鸯自古以来都是爱情和美的代名词，因此深受人们的喜爱，不论是在诗词画作还是民间传统文化习俗中都能够找到鸳鸯的身影。作为中国传统吉祥物中的一个代表，鸳鸯吉祥物在吉祥文化中占据着重要的地位。吉祥物虽然在当今社会依然保持着足够的活力，但是如今真正对吉祥物文化理解透彻的人少之又少。笔者本着这样一个思考方式，以中国传统吉祥物文化内涵为思想基础，将鸳鸯吉祥物作为切入点，对吉祥物的发展历程、形态类别、社会功能包括审美功能和求吉功能等方面进行由表及里的深入研究，同时也对吉祥物中所隐含的文化意蕴进行分析和探索。通过本篇文章对中国传统吉祥物及鸳鸯吉祥物的探讨，以帮助人们从这一特别的角度去重新解读，体会吉祥物中所承载着的人们的美好愿望，为中国传统文化遗产的保护贡献自己的力量。关键词：吉祥物；文化意蕴；鸳鸯；象征文化 北京理工大学珠海学院 2020 届本科生毕业论文The cultural implication implied in mascots -- Taking mandarin ducks as an example AbstractThe Mascot is the most indispensable part of the auspicious culture. Although it has changed through the dynasties, it still plays an important role in today's society. The Mandarin Duck has been synonymous with love and beauty since ancient times, so it is deeply loved by people, whether in poetry, painting or traditional folk culture and customs can find the figure of Mandarin Duck. As a representative of Chinese traditional mascots, Mandarin Duck mascots occupy an important position in the auspicious culture. Although the Mascot in today's society still maintain enough vitality, but now really understand the mascot culture thorough few people. In this way of thinking, based on the cultural connotation of traditional Chinese mascots, the author takes the Mandarin Duck mascots as the starting point, the development process,...
