I农村电商效益提升实证研究摘要：电商是近年来发展十分迅速的商业贸易活动，有着广泛的影响力并且对传统交易模式造成了强烈的冲击。电商的覆盖面很广，在各行各业都有涉足，在农村也得到了快速的发展。装上网，安上 WiFi，一台电脑，自己家的屋子作为仓库，就构成了农村电商的淘宝平台。在农村市场中，电商主要包括两个方面，第一是消费品下行，第二是农产品上行。农村电商的发展能有效地活跃农村的经济，提高农民的生活质量，促进农村的发展进步。目前我国农村发展仍然落后于城市发展，为了推动农村的现代化建设，推动供给侧改革，就更应该推动农村电商的发展，这样才能使更为广泛的地方和人群享受到时代进步的成果。为了推动农村电商发展，本文分析了农村电商的发展现状，并且针对农村电商发展现状提出了今后效益提升的建议，希望能对有关企业和人员提供必要的帮助。关键词：农村 电子商务 效益提升 IIEmpirical Study on the Benefit Increase of Rural E - commerce Abstract:E-commerce is a very rapid development of commercial trade activities in recent years, with a wide impact and a strong impact on traditional trading patterns.The coverage of e-commerce is very broad, it has been involved in all walks of life and it has been developed rapidly in the countryside. Pull a network cable, install the WiFi, have a computer, regard own home as a warehouse, constitute the taobao platform of rural e-commerce. In the rural market, e-commerce mainly includes two aspects.The first is the decline in consumer goods and the second is the rise of agricultural products. The development of rural e-commerce can effectively activate the rural economy, improve the quality of life of farmers and promote the development and progress of the countryside. Nowadays our country rural's development still lags behind of urban development. In order to promote the construction of modernization in the countryside and to promote the reform of supply side, it should promote the development of...
