I农村电子商务发展研究——以肖泾村电商村为例摘 要电商是近年来发展十分迅速的商业贸易活动，有着广泛的影响力并且对传统交易模式造成了强烈的冲击。电商的覆盖面很广，在各行各业都有涉足，在农村也得到了快速的发展。装上网，安上 WiFi，一台电脑，自己家的屋子作为仓库，就构成了农村电商的淘宝平台。在农村市场中，电商主要包括两个方面，第一是消费品下行，第二是农产品上行。农村电商的发展能有效地活跃农村的经济，提高农民的生活质量，促进农村的发展进步。目前我国农村发展仍然落后于城市发展为了推动农村的现代化建设，推动供给侧改革，就更应该推动农村电商的发展，这样才能使更为广泛的地方和人群享受到时代进步的成果。为了推动农村电商发展，本文以首批典型淘宝村肖泾村为例，分析了农村电商的发展现状，并且针对农村电商发展现状提出了今后效益提升的建议，希望能对有关企业和人员提供必要的帮助。关键词：农村；电子商务；淘宝村；效益提升 IIAbstractE-commerce is a very fast-developing commercial trade activity in recent years. It has a wide range of influence and has a strong impact on the traditional trading model. E-commerce has a wide coverage, has been involved in all walks of life, and has also developed rapidly in rural areas. Installed on the Internet, installed WiFi, a computer, and their own house as a warehouse, it constitutes a Taobao platform for rural e-commerce. In the rural market, e-commerce mainly includes two aspects, the first is the decline of consumer goods, and the second is the upward movement of agricultural products. The development of rural e-commerce can effectively activate the rural economy, improve the quality of life of farmers, and promote the development and progress of rural areas. At present, China's rural development still lags behind urban development. In order to promote rural modernization and promote supply-side reform, it is necessary to promote the development of rural e-commerce, so that the wider localities and...
