摘 要受新冠肺炎疫情影响，极端环境下的“停课不停学”政策，催生了直播或点播形式的在线教育迅速普及。随着互联网技术的发展与广泛运用，我们早已置身于“互联网+”时代，在线教育在经历 2013-2014 年的井喷式发展时期后，成为了“互联网+传统行业”的重点焦点之一。我国的教育服务从服务渠道可以分为在线教育和线下教育，线下教育主要集中在学校和校外培训机构。本篇论文针对疫情防控要求及阳光瑞博教育培训学校现行发展的实际情况，迎合“停课不停学”政策，积极开展在线教育，不断提升教育服务能力，实现疫情期后线上线下工作的融合发展与企业的发展转型，扩大阳光瑞博教育培训学校在沈阳市内教育市场的品牌占有率。关键词：在线教育 ；营销策划 ；阳光瑞博教育 AbstractUnder the influence of novel coronavirus pneumonia,the policy of “suspension of study and no suspension”under extreme environment has accelerated the popularity of online education in live or in demand form.With the development and wide application of Internet technology,we have already been in the era of “Internet plus”.Online education has become one of the key focuses of the Internet plus traditional industry after 2013-2014 years of blowout development.Education services in China can be divided into online education and offline education from service channel,and offline education is mainly concentrated in schools and off campus training institutions.According to the actual situation of Sunny Rainbow Education Group,in line with the policy of “no suspension of classes”and actively carry out online education,constantly improve the ability of education service,realize the integrated development of online and offline work and the development and transformation of enterprises after the epidemic period,and expand the brand share of Sunny Rainbow Education Group in the education market of Shenyang.Keywords: Online education；Marketing Planning；Sunny Rainbow Education Group引 言2...
