I题 目： 旅游业的网络营销发 展态势及对策 摘 要现今网络通讯急速发展，网络以一种压倒性的革命力量无微不至地改变着人生的生活方式。旅游网络营销作为传统旅游业与信息技术结合产生的产物，其发展潜力是不可估量的。它作为旅游业中的新产品，所具有的交互性、丰富性。实时性和便捷性等等特长都有效促进了个人和组织交易活动的实现，同时，也使传统的旅游行业面临一个危机。显然，旅游网络营销已经成为一个被广泛研究和应用的话题。这种利用互联网来进行营销的方式既可能成为旅游业的一个新的机遇，也是对旅游业的管理经营策略的一种考验。不可否认的，现今我国的旅游网络营销还存在着很多问题。本文概述了旅游网络营销的发展、必要性和特点，浅析了我国旅游业在网络营销过程中所存在的问题，并就其发展前景和趋势进行了预测分析，以期为旅游规划和管理决策提供一定的宏观指导和理论支持。关键词：旅游；网络营销；发展；对策IIAbstractWith the rapid development and wide application of network communication, the network is changing people's life style with revolutionary force. Tourism network marketing is the product of the combination of traditional tourism and information technology, and has broad prospects for development. As a new product in the development of the tourism industry, the advantages of interactivity, real-time, richness and convenience, promote the realization of the individual and organization transaction activities, and make the traditional tourism marketing face the crisis. Tourism network marketing has become a hot topic of research and application. The use of the Internet marketing is the opportunity and challenge of tourism, but also means that the management of the tourism industry test. However, there are many problems in China's tourism network marketing. This paper summarizes the necessity and characteristics of tourism development, network marketing, and analysis of China's tourism industry. Moreover, the paper emphasizes on the process of network m...
