论 文 题 目： 农村信用社中间业务营销策略研究 或选题范围 ： 开题报告会日期： 2012 年 1 月 6 日开题报告要求：1． 查阅一定数量的文献资料（一般不少于 20 篇），写出文献综述与选题书面报告，两部分内容一般在六千字以上。2． 书面报告内容应包括：选题意义，国内外发展动态，课题研究要求，研究方案，方案论证（实验方法，关键难点及拟采取的解决措施）经费情况及论文工作的总体安排，预定答辩日期。3． 报告由书面报告和口头报告两部分组成，分别由导师和开题报告指导小组评定是否通过。4． 本表及书面报告应在规定时间内交学院研究生教务。阅读国内外文献情况：主要文献：[1]Joseph A. Schumpeter. Business Circle, A Theoretical, Historical and Statistical Analysis of the Capitalist [2]Process. New York Toronto London : McGraw-Hill Book Company, 1939.[3]Nelson, R. R. and S. G. Winter. An Evolutionary Theory of Economic Change, Belknap Press and Harvard University Press, Cambridge, MA, 1982.[4]Johannes M. Pennings and Farid Harianto. The Diffusion of Technological Innovation in the Commercial Banking Industry, Strategic Management Journal, Vol. 13, No. 1, (Jan., 1992), pp. 29-46[5]Shaoyi Liao, Yuan Pu Shao, Huaiqing Wang, Ada Chen. International Journal of Information Management,1999, Vol 19,pp 63-74.[6]Talmor, S. New life for Dinosaurs. The Banker, 1995, Vol. 145, September, pp 75-78.[7]Jean Perrien, Pierre Filiatrault, Line Ricard, Relationship Marketing and Commercial Banking: A Critical Analysis, International Journal of Bank Marketing, 1992, Vol. 10 Iss: 7, pp.25 - 29[8]Wang jin-fu and Hu Yin Long. Empirical Study on Customers’ Satisfaction of Commercial Bank with Motivation-Hygiene Theory,Engineering Advances in Electric and Electronics, 2012, Vol 155, pp 707-714.[9]João F Proença1, Marta Martins Silva and Teresa Fernandes.The impact of the Internet upon bank marketing.Journal of Financial Services Marketing. ...
