目 录摘 要....................................................................................................................IAbstract.....................................................................................................................IIAbstract....................................................................................................................III引 言...................................................................................................................41《潮》创作综述.....................................................................................................51.1 包装的起源...................................................................................................51.2 创作背景.......................................................................................................51.3 作品阐述.....................................................................................................102.《潮》包装设计定位..........................................................................................132.1《潮》食品系列定位..................................................................................132.2《潮》消费人群定位..................................................................................142.3《潮》设计风格定位..................................................................................153《潮》创作过程...................................................................................................173.1《潮》食品系列包装构思..........................................................................173.2《潮》Logo 构思.........................................................................................183.3《潮》品包装盒结构..................................................................................19结 论.....................................................................................................................20参考文献......................................