目 录摘 要...................................................................................................................IAbstract................................................................................................................II引 言...................................................................................................................11 《笑三痴红酒》包装设计的来源、目的及意义............................................21.1 设计创作的来源.......................................................................................21.2 设计创作的目的.......................................................................................21.3 设计创作的意义.......................................................................................32 红酒包装分析...................................................................................................53 “笑三痴”红酒包装设计定位和构思............................................................73.1“笑三痴”红酒包装设计定位................................................................73.2“笑三痴”红酒包装设计构思................................................................73.3“笑三痴”红酒包装设计方案阐述........................................................84 “笑三痴”红酒包装设计展示 .......................................................................94.1 logo 阐述................................................................................................114.2 广告语阐述.............................................................................................114.3 标签阐述.................................................................................................124.4 瓶贴阐述.................................................................................................144.5 手提袋阐述.............................................................................................15结 论................................................................
