I企业文化对企业经营发展的影响研究 ——以香飘飘食品有限公司为例摘 要随着市场化的深入以及人们消费观念及习惯的转变，市场竞争的复杂化激烈化日益增加，企业要想获得长足的发展，在竞争中始终利于不败之地，就需要突破企业的模式化发展，重视企业文化构建工作，实施企业文化战略，不断提升企业的核心竞争力。香飘飘食品有限公司在酒水饮料行业具备一定的代表性，故而本文以其为例，进行探究。文章首先概述了研究背景、意义，为后文研究奠定框架；其次对企业文化的相关理论进行分析，为后文的研究提供理论依据；再次对香飘飘食品公司企业文化现状及存在问题进行分析；最后有针对性的提出相应的建议。以期为香飘飘食品有限公司企业文化的建设提供一定的参考。关键词 企业文化；企业经营发展；企业文化建设IIRESEARCH ON THE INFLUENCE OF CORPORATE CULTURE ON BUSINESS DEVELOPMENT-TAKE XIANGPIAOPIAO FOOD CO.,LTD AS AN EXAMPLEABSTRACTWith the deepening of the market and the change of people's consumption concepts and habits, the complexity of market competition is increasing. In order to gain a great development and always be in an undefeated position in the competition, enterprises need to break through the development of the enterprise's pattern, attach importance to the construction of enterprise culture and implement the strategy of enterprise culture. Break up the core competitiveness of the enterprise. Xiangpiaopiao Food Co. Ltd has a representative in the beverage industry, so this paper takes it as an example, to explore. The article first summarizes the background and significance of the research, lays the framework for the later study; secondly, analyzes the related theories of enterprise culture, provides theoretical basis for the later study, and analyzes the current situation and existing problems of the corporate culture of the fragrant food company; finally, it puts forward the corresponding suggestions to the sex. In order to provide som...
