摘 要近年来随着经济全球化和“互联网+”的飞速发展，传统的进出口外贸模式早已不能满足其全方位发展的需要，电子商务这一新兴行业开始逐渐渗入到国际贸易的各个环节之中。目前我国跨境电子商务借着“一带一路”的实施得到快速发展,菏泽市跨境电商发展势头迅猛,与行业发展不匹配的是电商发展仍存在众多弊端与问题。本文旨在利用 SWOT 分析法对菏泽跨境电商发展现状进行研究分析，以便更好地了解发展中存在的劣势与弊端，把握及掌控其将要面临的机遇和挑战。从政府及企业层面提出菏泽市发展跨境电商的相关措施和对策，有助于菏泽在“一带一路”的外贸路上赢得先机，促进菏泽成为跨境电商贸易的桥头堡，帮助菏泽制造走出去，加快推进菏泽市外向型经济的迅猛发展。关键词：跨境电商；SWOT 分析；发展策略1AbstractIn recent years, with the rapid development of economic globalization and “Internet +”, the traditional import and export trade model has long been unable to meet the needs of its all-round development. The emerging industry of e-commerce has gradually penetrated into all links of international trade. At present, cross-border e-commerce in China has been rapidly developed through the implementation of "Belt and Road" initiative. The development of cross-border e-commerce in Heze City is rapid. What does not match the development of the industry is that there are still many drawbacks and problems in the development of e-commerce. This article aims to use SWOT analysis to study and analyze the development status of Heze cross-border e-commerce, in order to better understand the disadvantages and disadvantages in the development, and grasp and control the opportunities and challenges that it will face. Propose relevant measures and countermeasures for the development of cross-border e-commerce in Heze City from the government and enterprise levels, which will help Heze win opportunities on the " Belt And Road" foreign trade road, promote Hez...
