基于满意度的电商平台仓储配送模式实践 Practice of warehousing and distribution model of e- commerce platform based on satisfaction广东东软学院本科毕业设计（论文）内容摘要在当今的互联网,我国 B2C 电商平台逐渐崭露头角，呈现良好的发展趋势。物流仓储配送是电子商务的重要的环节，但因其配送时间较长、配送人员态度差等等各种问题，导致客户体验较差,出现用户粘性降低、对电商平台缺乏信任度和忠诚度等后果。因此，为了提升用户满意度和提升用户体验，众多 B2C 电商企业开始致力于提高物流配送的速度及服务质量。电商企业的发展与物流中心配送模式的合理度、企业选择的仓储配送模式是否符合企业自身，都会影响电商企业的发展。本文主要介绍了以京东商城平台为例的物流仓储配送模式。本文首先详述了电商平台物流配送的基本概念，介绍主要的仓储物流配送模式。在此基础上,结合在京东华南博展园区的实践经历，从中发现仓储配送存在的问题并进行分析,同时做用户满意度调查，并对京东商城仓储配送模式进行优劣势分析和总结。最后,结合以上的分析,基于用户满意度对 B2C 电商平台仓储配送发展提出可能性建议。关键词：B2C 电商平台 物流配送 用户满意度 仓储配送模式广东东软学院本科毕业设计（论文）AbstractIn today's Internet, China's B2C e-commerce platform is gradually emerging, showing a good development trend. Logistics warehousing and distribution is an important part of e-commerce, but due to its long distribution time, poor attitude of distribution personnel and other problems, resulting in poor customer experience, reduced user stickiness, lack of trust and loyalty to e-commerce platform and other consequences. Therefore, in order to improve user satisfaction and user experience, many B2C e-commerce enterprises began to improve the speed and service quality of logistics and distribution. The development of e-commerce enterprises, the rationality of logistics center distribution mode, and whether the storage distribution mode selected by the enterprise is in line with the enterprise itself will affect the ...
