1 ContentsChinese Abstract ..............................................................................2English Abstract ...............................................................................31. Introduction .................................................................................41.1 Background of the Study .............................................................................41.2 Object and Significance of the Study...........................................................52. Advertising Expositions ...............................................................53. Advertising Characteristics..........................................................73.1 Similarities....................................................................................................73.2 Differences....................................................................................................84. Cultural Differences .....................................................................84.1 Collectivism and Individualism....................................................................94.2 Conservatism and Adventure.......................................................................11 5. Implication ...................................................................................1325.1 Understanding of the Cultural Differences..................................................145.2 Localization of Brands.................................................................................145.3 Identification of Competitors.......................................................................156. Conclusion ....................................................................................15References .........................................................................................173近十年中美可口可乐广告视频的文化差异分析摘 要广告是经济活动，同样也是文化产品。广告视频在跨文化交流中起着重...
