北京理工大学珠海学院 2020 届本科生毕业论文基于平衡计分卡的企业财务能力绩效评价研究--以 D 公司为例Research on enterprise financial performance evaluation based on balanced scorecard -- taking D company as an exampleAbstractSince the reform and opening up, the country has begun to increase the overall economic system reform to promote rapid economic growth. With the intensification of reforms, the industrialization development has begun to become the main body of economic growth, so the auto industry has been vigorously developed. As the world's largest market, China's economic development depends on the development of industry. The automotive industry has a very important role as an industry with large technological content and capable of promoting economic growth.This article is based on the domestic and foreign research literature on the automobile dealership industry and performance management, starting from the relevant overview of the BSC, and briefly introduces the basic concepts and methods of corporate financial ability and performance evaluation. Then, taking one of the representative companies in the automobile dealership industry-Company D as a case, through the selection of evaluation indicators, the determination of indicator weights, 北京理工大学珠海学院 2020 届本科生毕业论文and the formulation of scoring rules, a financial performance evaluation model based on a balanced scorecard was finally established, and Comprehensively and meticulously carried out in-depth quantitative analysis of D company through the four dimensions of the balanced score card, so as to analyze and refine the performance management situation of D company, and finally put forward corresponding problems according to the problems existing in D ...
