基于人性化的咖啡品牌 VI 设计 摘 要在当下，VI 设计与企业品牌设计在激烈的市场经济社会中扮演者越来越重要的角色，我们进入到了知识经济时代和信息化时代，VI 设计和企业品牌设计更趋复杂，但同时也为产品增加了更多的价值意义。企业品牌标志的企业不断增加，竞争更加体现在了“高端、精致、独特”的领域，如果企业品牌想要在竞争中取胜，除了拥有优秀品质、廉价的商品外，更关键的环节在于企业品牌能否别具一格地塑造独特、个性鲜明、信誉很棒的品牌整体形象VI 是一个品牌视觉识别系统，该系统是指包含在该品牌企业的精神和文化的可视化，并且实现各种形式的品牌可视信息传输的，也被称为外形和可视化的统一。在品牌的 VI 设计之中，人性化的设计就是从人的行为习惯、心理情况、生理结构以及思维方式等......在原本的设计功能基础上和性能的基础上，对产品再进行优化，让用户使用起来更加方便和舒适。人性化是在设计之中满足人的生理、心理需求和精神追求的满足，是设计之中的一种人文关怀，也是对人性的尊重。人性化的品牌 VI 设计是通过企业或品牌的统一化性、标准性、独特性的对内对外展示，传递企业或品牌形象。 关键词：品牌形象；视觉标识；人性化；VI 设计IABSTRACTAt present, VI design and corporate brand design are playing a more and more important role in the fierce market economy society. We have entered the era of knowledge economy and information technology. VI design and corporate brand design are becoming more complex, but at the same time, they also add more value to products. Enterprises with corporate brand logo are increasing, and competition is more reflected in the field of "high-end, exquisite and unique". If an enterprise brand wants to win in the competition, besides having excellent quality and cheap goods, the key link is whether the enterprise brand can create a unique, distinctive and good reputation of the brand as a whole. VI is a brand visual identification system, which refers to the visualization of the spirit and culture contained in the brand enterprise, and the reali...
