经济型连锁酒店的服务质量研究——以如家快捷酒店为例

经济型连锁酒店的服务质量研究—— 以如家快捷酒店为例 Research on Service Quality of Economic Chain Hotels——Take Home Inn as an example 内容摘要□□ 这些年来，我国酒店行业发展是极为迅猛的，其发展是伴随着旅游业而进一步深入的。我国酒店的数量和规模在不断提升，但是也普遍存在质量不够的问题，与很多发达的国家来说在具体服务质量方面差距较大。因此为有效发现服务当中所存在的问题，应当开展相关研究，从而能够有效对于服务质量进行优化与改善，让企业在市场竞争过程当中能够有着更强的竞争力是极为重要的，这也是经营管理者的目标。我国的很多研究也越来越看重于对于服务质量进行提升，因此本文以如家快捷酒店为例，对于其在服务客户过程当中所存在的问题进行全面性探讨，从而发现了问题出现的原因，提出了相关服务质量的提升策略，为我国酒店未来的进一步发展提供了更加重要的参考。□□关键词：酒店；服务质量；对策Abstract □ Over the years, the development of China's hotel industry has been extremely rapid, and its development has been further in-depth with the tourism industry. The number and scale of hotels in China are constantly improving, but there is also a general problem of insufficient quality, which is far behind the specific service quality of many developed countries. Therefore, in order to effectively discover the problems in the service, relevant research should be carried out, so as to effectively optimize and improve the quality of the service, so that it is extremely important for the enterprise to have a stronger competitiveness in the market competition process, which is also management The goal of the person. Many studies in our country also pay more and more attention to the improvement of service quality, so this article takes Home Inn as an example to conduct a comprehensive discussion on the problems that exist in the process of serving customers, so as to find the cause of the problem and propose The im...