湖南卫视周播剧模式研究 文化产业专业

湖南卫视周播剧模式研究摘要近年来国内电视受众的收视时长逐年呈下降趋势，青少年热衷于网络视频平台的多样性选择。受众分散，收视率低，电视圈缺乏“现象级”作品，都成为国产剧目前所遭遇的重重困境。知己知彼百战不殆，在国外周播剧风起云涌之时，对其进行制播模式及开发营销上的研究，是我国进行电视剧产业变革，盘活频道资源，迈向发展之路的重要前提，当前湖南卫视跟随市场发展趋势大力发展周播剧，有鉴于此，本文选取湖南卫视周播剧模式研究为命题，首先分析了周播剧概述，然后针对国内外周播剧发展现状进行分析，接下去进行了湖南卫视周播剧的运作模式分析。最后则针对湖南卫视周播剧的优势及劣势进行探讨提出湖南卫视周播剧的改进建议。关键词：湖南卫视；周播剧；改进建议ABSTRACTIn recent years，the domestic TV audience has a downward trend year by year, young people are keen on the diversity of online video platform. Audience dispersion，low ratings，television circles lack of "phenomenal" works，have become the current difficulties encountered by domestic drama. If you know yourself and your enemy ， you will never lose a battle. The foreign broadcast week drama like a rising wind and scudding clouds the and the were broadcast mode and the development of marketing research，is our country of TV industry reform，revitalize the channel resources ，towards the road of development is the important premise. The Hunan Satellite TV follow market trends vigorously develop weekly radio drama. In view of this ， this paper selects Hunan TV Week broadcast drama research propositions. Firstly ， it analyzes the weekly radio drama overview ， then according to domestic and international week radio drama development present situation analysis，next the Hunan Wei as the weeks broadcast play mode of operation analysis. Finally，this article discusses the advantages and disadvantages of Hunan satellite TV's weekly broadcast drama ， and puts forward ...