广东东软学院本科生毕业设计（论文）互联网 + 背景下美妆企业品牌营销策略分析 —— 以 A 公司为例 广东东软学院本科生毕业设计（论文）内容摘要近年来，随着“互联网+”的快速发展，以“互联网+”为基础促进企业品牌营销策略已成为企业发展的主要目标。例如：“互联网+餐饮”成就了美团、饿了么等企业，“互联网+教育”成就了掌门一对一、海风等线上教育公司。随着我国经济的迅猛发展，人们的物质水平提高，对提高自身形象的美妆产品的需求也同样急剧增长。由于我国美妆市场一直由外国美妆品牌占据主导地位，想要扩大自家品牌在中国美妆市场的规模，利用好“互联网+”促进企业品牌营销策略变得尤为重要。A 公司在成立不到四年的时间里，以其独特的品牌营销手段在国产美妆市场中迅速崛起，并成为国产美妆品牌中的“网红品牌”。对于其他美妆企业来说，其品牌营销策略值得借鉴，但也存在着自身的问题。本文从互联网+背景下分析 A 公司品牌营销策略存在的问题及原因，并提出相应的对策，从而为互联网+背景下的美妆行业提供参考。关键词：互联网+、品牌营销、美妆行业、国产美妆广东东软学院本科生毕业设计（论文）AbstractIn recent years, with the rapid development of Internet plus, the promotion of brand marketing strategy based on the Internet plus has become the main goal of enterprise development. For example, " Internet Catering "has made Meituan, hungry and other enterprises. " Internet Education" has made the palm of one-to-one, sea breeze and other online education companies. With the rapid development of China's economy and the improvement of people's material level, the demand for beauty products to improve their own image is also growing rapidly. As China's beauty market has been dominated by foreign beauty makeup brands, it is particularly important to make use of the Internet plus to promote brand marketing strategies in order to expand the scale of the brand in China's beauty market. In less than four years since its establishment, A company has risen rapidly in the domestic beauty marke...
