海尔应收账款管理浅析

课题名称海尔应收账款管理浅析摘要现在是个经济全球化的时代，每行每业都在进行高速发展，每个企业都希望自己能够在市场竞争中存活并成为行业的龙头老大。为了营造公司一个好的销售业绩，许多公司采取赊销来吸引客户，在这种大环境下每个公司都产生了许多赊销的账单，这些账单就是应收账款。但是应收账款的多少并不能完全反应公司的销售业绩，应收账款只是账本上的钱却不是公司实际到手的钱，过多的应收账款会让企业资金收转困难，甚至资金链的断裂。本文通过分析海尔公司应收账款的产生和对应收账款采取的措施进行分析，总结海尔公司应收账款管理工作的经验，并说明自己的观点与建议，希望能对其他公司处理应收账款提供参考。关键词：应收账款，海尔公司，分析与措施I┊┊┊┊┊┊┊┊┊┊┊┊┊装┊┊┊┊┊订┊┊┊┊┊线┊┊┊┊┊┊┊┊┊┊┊┊┊ABSTRACTNow is an era of economic globalization. Every industry is developing at a high speed. Every enterprise hopes to survive in the market competition and become the leader of the industry. In order to create a good sales performance, many companies adopt credit sales to attract customers. In this environment, each company generates many credit bills, which are accounts receivable.However, the amount of accounts receivable can not fully reflect the company's sales performance. Accounts receivable is only the money on the books, but not the actual money of the company. Excessive accounts receivable will make it difficult for enterprises to collect and transfer funds, or even break the capital chain.Through the analysis of the generation of accounts receivable and the measures taken by Haier Company, this paper summarizes the experience of accounts receivable management in Haier Company, and explains its own views and suggestions, hoping to provide reference for other companies in dealing with accounts receivable.KEYWORDS：Accounts Receivable, Haier Company, Analysis and MeasuresII┊┊┊┊┊┊┊┊┊┊┊┊┊装┊┊┊┊...