浙江省动漫产品出口贸易竞争力研究摘 要：本文以竞争战略理论为理论基础，立足于浙江省动漫产品出口状况，通过显性竞争优势指数、贸易竞争力指数、市场占有率指数、出口贡献率指数、出口增长优势指数分析了浙江省动漫产品出口竞争力，分析结果显示，浙江省的 RCA 指数高于全国平均值，但与广东、北京相比，仍有较大的差距。如果考虑到进口因素对于浙江省动漫产品出口竞争力的影响，浙江省的 CA 指数略低。浙江 TC 指数略高于广东省和全国平均，这说明浙江动漫产品出口具有一定的比较优势，且优势得以保持并日渐明显，只是和北京差距比较大。接着本文通过波特的钻石模型理论定性分析了浙江省动漫产品出口竞争力的影响因素最后从生产要素、相关及支持性产业（产业链）发展策略、企业战略、政府四个方面提出了浙江省动漫产品出口贸易竞争力提升的对策。关键词：钻石模型；动漫产品；出口贸易竞争力AbstractIn this paper, based on the theory of competitive strategy theory, based on the anime products export situation in zhejiang province, through the dominant competitive advantage index, trade competitiveness index, market share, export contribution rate index, export growth advantage index anime products export competitiveness in zhejiang province are analyzed, and then through the porter's diamond model theory qualitative analysis the influence factors of anime products export competitiveness of zhejiang province, finally from the factors of production, related and supporting industries （ industrial ） development strategy, enterprise strategy, the government four aspects, proposed the anime products export trade competitiveness of ascension in zhejiang province.Key words: diamond model; Anime products; Export trade competitiveness目录1 引言.......................................................................................................................................51.1 问题的提出.................................................................................................................51.2 研究的意义...
