摘 要互联网的发展推动着信息科技不断进步，信息传播越来越方便，人们获取信息的平台也趋于多元化，随着国家机构改革的正式落地，新的部门的产生也出现了新的岗位，国家对人才的需求加大，公职类教育的发展受人们的关注，其传播模式在新媒体的大环境下发展的也更完善。本文基于新媒体的环境下，就现有国内外文献进行梳理，寻找理论支持，通过对传播模式的研究，将传播者、传播途径、传播内容、传播效果和受众五部分进行结合对公职类教育的现状进行分析，在教培机构市场传播模式中更注重传播内容和受众。以导氮教育和粉笔教育传播模式为例，研究在其传播过程中五部分相比传统传播模式产生的新变化，总结在新媒体环境下，公职类教育传播模式的发展。为公职类教育传播模式提供发展经验。关键词：公职类教育；受众；用户画像AbstractThe development of the Internet has promoted the continuous advancement of information technology, more and more convenient for information dissemination, and the platform for people to obtain information has also become more diversified. With the official implementation of the reform of national institutions, new posts have emerged in the creation of new departments The demand for talents has increased, the development of public service education has attracted people's attention, and its communication model has developed better under the new media environment. Based on the new media environment, this article sorts out the existing domestic and foreign literatures, seeks theoretical support, and combines the five parts of the communicator, the communication channel, the communication content, the communication effect and the audience through the study of the communication model. Analysis of the current situation, in the market communication model of education institutions, pay more attention to the content and audience. Taking nitrogen-leading education and chalk education communication models as examples, we study the new changes in the...
