1广东省陶瓷产品出口现状及发展对策研究摘 要纵观整个中国陶瓷版图，广东省近十几年来无论在生产产能、产品品质还是品牌影响力等方面，均稳居全国第一大陶瓷产区的位置，其产区遍布粤东、粤中、粤西，是世界上最大陶瓷生产基地之一。但由于高端陶瓷国际品牌缺失以及产品同质化严重等现象的出现，导致广东省陶瓷发展遭遇危机。陶瓷产品同质化严重的主要原因是技术水平未能与时俱进。与此同时，国外市场“反倾销”等政策的出现也对国内陶瓷产业发展有一系列的阻碍。面对这一系列的阻碍，怎样增强广东省陶瓷产品的竞争优势成为了值得探究的问题。本文将通过定量分析的方法对广东省陶瓷产品的出口现状进行分析，主要是从出口规模、出口产品结构以及出口地理位置这三个方面进行探讨研究，从而找出广东省陶瓷产品出口过程中存在的问题。最后结合陶瓷产品出口过程中存在的这一系列问题，从打造国际品牌，健全人才，产品多元化以及完善政策等方面给广东省陶瓷产品出口相应的建议。关键词：陶瓷产品；广东省；竞争力1北京理工大学珠海学院 2016 届本科生毕业论文abstractLooking at the whole ceramic territory of China, Guangdong Province has been the largest ceramic production area in China in terms of production capacity, product quality and brand influence in the past ten years. Its production areas are located in the East, middle and west of Guangdong, and it is one of the largest ceramic production bases in the world. However, due to the lack of international brands of high-end ceramics and the emergence of serious product homogeneity, the development of ceramics in Guangdong Province is facing a crisis. The main reason for the serious homogenization of ceramic products is that the technical level fails to keep pace with the times. At the same time, the emergence of "anti-dumping" and other policies in foreign market has a series of obstacles to the development of domestic ceramic industry. In the face of these obstacles, how to enhance the competitive advantage of Guangdong ceramic products has ...
