广东湛江八景旅游文化元素在海鲜产品包装设计中的应用实践——以广东省湛江海鲜特产包装设计为例

广东湛江八景旅游文化元素在海鲜产品包装设计中的应用实践——以广东省湛江海鲜特产包装设计为例The application of cultural elements in the package design of seafood products in eight scenes of Zhanjiang, Guangdong province -- taking the package design of seafood products in Zhanjiang, Guangdong province as an example中文摘要本次毕业设计以广东湛江八景旅游文化元素在海鲜产品包装设计中的应用实践——以广东省湛江海鲜特产包装设计为例进行研究。特产是富有地方特色，具有一定价值的当地的产品，而特产的包装只有赋予当地的地域特色才会与众不同。当地的旅游元素是代表地域文化的一部分，两者结合，能使包装设计具有鲜明的地域文化特征性。首先通过对广东省湛江市海鲜干货产品产品市场的调查，发现湛江本地的干海鲜外包装的不足之处；其次，通过分析国内外的景点海鲜外包装，认识它们的文化与包装结合的形式；最后提炼出湛江八景旅游文化元素与海鲜产品包装的融入点，提炼图形和元素在海鲜特产包装中。做出地域文化特色、旅游文化元素与海鲜干货产品相结合的包装设计，是为了能扩大湛江旅游文化的知名度和扩大特产产品在市场的知名度的同时，为本地的海产品包装设计的发展提出参考思路。关键词：旅游产品 包装 湛江八景AbstractThis graduation project takes the application practice of the tourism cultural elements in the package design of seafood products in Zhanjiang, Guangdong province -- taking the package design of seafood products in Zhanjiang, Guangdong province as an example to study. Specialty is full of local characteristics, with a certain value of the local products, and specialty packaging only to give local regional characteristics will be different. The local tourism elements are part of the representative regional culture, and the combination of the two can make the package design have distinct characteristics of regional culture.Firstly, through the investigation of the dry seafood market in Zhanjiang city,Guangdong province, the deficiencies of the dry seafood packaging in Zh...