企业培训公司营销模式分析论文正稿

盛世合兴教育训练集团营销模式分析摘要:本文主要针对盛世合兴教育训练集团分公司的营销和会议营销两种营销模式展开叙述，两种营销模式各有特点，盛世合兴集团如何运用这两种运营模式，以两种营销模式相结合的方式，迅速提升业务升值空间。论文就这两种营销方式作出具体的描述，营销的进展过程，不但是吸收先进的科学技术的过程，也是应用多种新的营销理念和营销方式进行自我完善的过程；会议营销在行业中能起到对品牌的造势作用，直接传递相关政策及收集市场反馈的相关信息。我也在工作中有机地运用这两种模式开发客户，形成了自己的客户群。关键字 :营销，会议营销，客户ShengShiHeXing education training organization and enterprise marketing mode analysisAbstract:In this paper, for the Prosperous Hop Hing Holdings Shijiazhuang branch marketing, telemarketing and conference marketing model to start the two narratives, two marketing models have different features, how the Spirit Hop Hing Holdings both business model, marketing model so that the combination of the two rapidly enhance the appreciation of space operations. Both papers to make a specific description of marketing, telephone marketing, the development process not only absorb the advanced technology of the process, but also apply a variety of new marketing ideas and marketing self-improvement process; conference marketing in the industry momentum of the brand can play a role, directly related to policy and transfer relevant information to collect market feedback. I also work in the organic development of these two models use customers, formed their own customer base.Keyword : Telephone marketing, Meeting marketing, customer中国的培训行业出现于 80 年代末 90 年代初，随着安之将成功学引入中国，经由保险公司与传销公司的滥觞，随着成功学与励志类书籍的热销，培训行业于 1999 年——2000 年开始受到媒体大量的关注。而市场经济经过 10多年的摸爬滚打，中国的入世和民营经济的蓬勃进展，以及国有企业的改制，市场竞争越来越激...