目录壹、市场篇..................................................................................................................................1一．厦门市房地产形势..........................................................................................................1二．客层来源..........................................................................................................................2貳、分析篇..................................................................................................................................3一．厦门市高层房地产分析..................................................................................................3二．厦门目前高层的现状......................................................................................................3三．酒店式公寓的现状..........................................................................................................4四．市调个案分析..................................................................................................................5叁、产品篇..................................................................................................................................6一．项目概况..........................................................................................................................6二．项目经济技术指标..........................................................................................................6三．项目周边配套情况..........................................................................................................6四．项目 SWOT 分析..............................................................................................................7五．产品定位..........................................................................................................................8六．产品定价..........................................................................................................................9肆、行销篇.....
