目录壹、市场篇..................................................................................................................................1一.厦门市房地产形势..........................................................................................................1二.客层来源..........................................................................................................................2貳、分析篇..................................................................................................................................3一.厦门市高层房地产分析..................................................................................................3二.厦门目前高层的现状......................................................................................................3三.酒店式公寓的现状..........................................................................................................4四.市调个案分析..................................................................................................................5叁、产品篇..................................................................................................................................6一.项目概况..........................................................................................................................6二.项目经济技术指标..........................................................................................................6三.项目周边配套情况..........................................................................................................6四.项目 SWOT 分析..............................................................................................................7五.产品定位..........................................................................................................................8六.产品定价..........................................................................................................................9肆、行销篇.....