老师评语:_________________________________________________________________________________________________________________________________________________________________________________________________________________目录前言......................................................3内容......................................................4一、广告的市场分析...................................41. 企业与产品品牌分析...............................42. 产品分析.........................................53. 目标市场分析.....................................64. 竞争状况分析.....................................75. 市场进展机会分析.................................9二、广告战略........................................111. 广告目标........................................112. 广告重点........................................123. 广告对象........................................124. 广告地区........................................15三、广告策略........................................151. 媒体策略........................................152. 创意策略........................................173. 实施策略........................................17四、广告预算........................................181. 广告媒体费用....................................182. 其他费用........................................183.费用总额 14200 万..............................18五、广告效果评估....................................181. 产品知名度,产品使用者的比例....................192. 产品的销售量和期间市场占有率....................19附录.....................................................20前言随着生活节奏的不断加快,每个人都面临着来自各方面的压力,非常容易疲劳,加之不合理的饮食习惯,人体很容易酸碱失衡。苏打水是碳酸氢钠的水溶液,为弱碱性,饮用后可中和人体内的酸性,从而改变酸性体质,达到...