广汽本田营销模式的研究

广汽本田营销模式讨论摘要：本田是我国汽车市场中的一个强势品牌，本田在近几年的进展和成功都是有目共睹的。而它取得的成果取决于在中国独特的营销模式。基于此，本文对其营销模式进行讨论。在日益激烈的市场竞争中，好的营销模式非常重要，成功的营销模式会让企业具有强有力的竞争优势，立于不败之地。本论文希望通过对本田营销模式的讨论，给本田企业与国其他汽车企业的进展提供参考意见，从而带来长远的效益。本文从前人的讨论出发，通过对本田营销现状进行分析的基础上，指出广汽本田市场营销面临的挑战，然后针对挑战提出改进对策与建议。关键词：营销模式；营销；广汽本田Honda marketing model researchAbstract：Guangzhou Honda is a strong brand in China's automotive market, Guangzhou Honda in recent years, the development and success are obvious to all. And its results depend on the unique marketing model in china. Based on this, this paper studies the marketing model. In the increasingly fierce market competition, a good marketing model is very important, successful marketing model will allow enterprises to have a strong competitive advantage, in an invincible position. This paper hope that through the study of Guangzhou Honda marketing model, to Honda and other domestic enterprises to provide reference for the development of the automobile, thus bringing long-term benefits. This article from the previous study, through the analysis of the status of Guangzhou Honda marketing, pointed out that the Honda marketing challenges, and then put forward countermeasures and suggestions for improvement.Key words：Marketing model；Marketing；Guangqi Honda目录1 绪论 11.1 讨论背景 11.2 讨论意义 22 本田的营销现状分析 32.1 本田概况 32.2 广汽本田的进展现状 32.3 本田营销模式分析 52.4 本田营销策略分析 62.4.1 产品策略 62.4.2 价格策略 72.4.3 渠道策略 72.4.4 促销策略 82.4.5 服务策略 93 广汽本田市场营销面临的挑战分析 103.1 竞争对手的挑战 103.2 环境的挑战 1...